Monday, May 18, 2009

iPhone, cheaper plan

Apple could be offering lower-cost versions of the iPhone, and without the obligatory monthly data plan, in hoping to boost sales.

“Speaking at the Reuters Global Technology Summit in New York on Monday, Sanford C. Bernstein analyst Toni Sacconaghi said he expects Apple in coming weeks to unveil new iPhones that will appeal to more cost-conscious consumers.”

Pre-paid Customers use the Go Plan and pay retail prices for the phone than those who agree to a two-year contract with AT&T; which they are the exclusive iPhone carrier in the United States. Contract customers pay either $199 for an 8-gigabyte iPhone, or $299 for the 16-gigabyte model.

Customers who commit to pay a minimum $70 a month cellular service fee for two years currently get a significant retail discount for the device.

“Sacconaghi said he expects that in the next year or two, Apple may offer iPhones without requiring customers to sign up for a monthly cellular data plan, which currently costs a minimum of $30 a month for U.S. customers.”


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